Jovalis wicker display basket for bread and fruit for retail stores

A rectangular display basket with low sides showcases the natural beauty of wicker in a warm, honey tone. Carefully woven sides create stable, even edges with a reinforced rim, and the dense weave of the base provides secure support for products. The finish is smooth and attractive, giving the basket a professional look on the counter. The model is fully open – no handles, lid or binding – offering quick access to contents.

It is made from European willow wicker sourced from renewable plantations. Each piece is handwoven by an experienced craftsman, so every basket has a subtly unique character. The natural fibers are lightweight, durable and biodegradable, making them an eco-friendly alternative to plastic. The handcrafting results in a sturdy construction: even weave holes, well-stiffened edges and durable corner joints.

This is a reliable tool for work in small and large shops: bakeries, greengrocers, delis and zero-waste outlets. Low sides make it easy to reach items and display their freshness, while the defined rim keeps the counter tidy and protects products from slipping. The basket is perfect for presenting bread, rolls, fruits, vegetables as well as sweet treats and special offers; it can be placed on the counter, a shelf or in a window display.

At home it serves as a spacious storage basket for bread, fruit and kitchen accessories, and as a practical tray to organize the pantry, living room or office. The lightweight construction makes carrying contents easy, and the natural aesthetic blends with Scandinavian, rustic and modern interiors. Restaurants, hotels and caterers will also appreciate it – ideal for breakfast buffets, tastings and events where quick access and a neat appearance matter.

Choose a handwoven basket made from European willow (40 × 30 × 12 cm) and elevate your store or home display – order now!